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Wednesday, February 27, 2013

Apple & Ford: Absolute Power Corrupts Absolutely

Just a quick note on why I am convinced Apple will need to create more iPhone options. 

Apple still dominates the cell phone market but competitors have caught up and the iPhone is no longer a massively differentiated phone. Nearly everybody has one which reduces its wow factor. 

Apple has a long standing policy of offering just one screen size for customers on their new product line. 

This one size fits all approach reminds me a lot of the famous Henry Ford line "Any customer can have a car painted any color that he wants so long as it is black." Take a look on the street now a days, how many black Ford's do you see going by? 

Manufacturers can only make these callous statements when they dominate a market much like Ford did with their model T. This leaves tremendous room for competitors to fill the needs that the dominant company is ignoring. Some people want a bigger screen much like some people want a red car. Any company in a competitive industry that leaves customers with extremely limited options will likely see their market share suffer.  



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